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KMID : 0861120210250020085
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Korean Journal of Oriental Preventive Medicine
2021 Volume.25 No. 2 p.85 ~ p.98
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The Determinants and Behavioral Intentions of Korean Medicine Utilization in Youth Aged 19-39 Years : Based on the microdata of national survey on Korean Medicine Utilization and Herbal Medicine Consumption, 2017
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Yoon Lyang-Sook
Lim Byung-Mook
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Abstract
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Objectives : This study aimed to analyze characteristics of the Korean Medicine users aged 19-39 years, the determinants of Korean Medicine use and effects of Korean Medicine use experience on behavioral intentions among youths.
Methods : We studied Korean Medicine Utilization and Herbal Medicine Consumption Survey(2017) data set by complex-sample survey data analysis. In order to derive the characteristics of younger users, Raoscott χ2 test and t-test were conducted. Through multiple logistic regression model adjusted by general characteristic variables, the determinants and behavioral intentions of the Korean Medicine utilization among youths were derived.
Results : Fist of all, young users and non-users have significant differences in socio-demographic characteristics and perception on Korean Medicine. Among the general characteristic variables, region, age, marital status, occupation, chronic disease, and private health insurance plans had an effect on the Korean Medicine use in young people(ModelⅡ). And adjusted by general characteristic variables as control variables, awareness of Korean Medicine and perception of safety of herbal medicine were deduced as determinants of Korean Medicine use(ModelⅢ). Secondly, Korean Medicine use experience increased intentions to use and recommend Korean Medicine services(ModelⅣ-1, 3).
Conclusions : In order to increase the use of Korean Medicine among young people, Korean Medicine institutions should strive to increase users’ satisfaction, and public health insurance coverage for Korean Medicine services needs to be expanded.
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KEYWORD
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Korean Medicine, Youth, Health Care Utilization, Complex Samples Analysis
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